The Ruby Closet started as a small clothing boutique in Michigan in 2007. After being open for 2 years, it was clear things were changing! Who has the time to drive from store to store to find what you're looking for hoping to find it when you get there? We launched our online store in January of 2009 as TheRubyCloset.com. As our store evolved, so did our name. In July of 2010, we became Lalunacouture.com. The bigger decision was when we decided to make the jump and become an online only store so that we could offer a wider selection of products and the convenience of home delivery. It seems like an easy decision now but believe me, back then it was a big deal! I'm really proud of the company that we've become and the many friends that we've made along the way. If you have any questions or product requests, please feel free to let us know!